A product is not a set of screens — it’s the stories those screens enable.
this is good.
Story-centered Design: Hacking Your Brain To Think Like A User is a great story by Google Ventures partner, Braden Kowitz. In it, he outlines his process for managing the complexity inherent in interaction design projects, and describes how he has moed away from a screen-based approach to one that focuses on narrative and storytelling. Easier said than done, of course, and the four ways he outlines aren’t the only ways to think about this issue, but it’s an important topic that more would do well to think about seriously. After all, the impact of a more holistic approach to design can be profound.
[Story via Erik Van Crimmin]
Disrupteneurs are foremost innovative storytellers.
One of the reasons why it makes sense to employ people with a background in literature and narrative theory for your design team!